One of the reasons why Cumulus Media is threatening to let Rush Limbaugh and Sean Hannity walk at the end of the year is because both shows are still losing advertisers.
A Sunday night shocker is making the rounds as Cumulus Media has let it be known that they are planning on dumping Rush Limbaugh and Sean Hannity at the end of the year.
Cumulus Media has leaked a statement to the media that proves the impact of the advertiser boycott, as 48 of their top 50 advertisers have asked that they not be included on Rush Limbaugh’s show.
Cumulus Media CEO blames Rush for the stunning loss in revenue which is impacting other talk shows, ‘The facts are indisputable regarding the impact certain things have had on ad dollars.’
Lost in all the hubbub about Rush Limbaugh potentially leaving Cumulus Media is the fact that the advertiser boycott of Limbaugh’s show is the reason why talk radio is shaking.