Fox News is bleeding advertisers, and Sean Hannity is threatening to leave because he believes that the Murdochs are out to get Trump.
While Fox’s prime-time shows generate the lion’s share of the network’s ratings and ad revenues, there have been increasing issues with lost advertising. Many blue-chip companies don’t want to buy time on those shows because of the divisive pro-Trump content. “Executives are very worried Fox & Friends will be next. If advertisers start bailing on them, they’re screwed,” an insider said.
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According to sources, Hannity is still angry over the Murdochs’ firing of Fox News C.E.O. Roger Ailes and co-president Bill Shine, Hannity’s close friend and former producer. Hannity believes the Murdochs are out to get Trump. “Hannity told Trump last year that the Murdochs hate Trump, and Hannity is the only one holding Fox together,” a source who heard the conversation told me. Hannity has told friends that he intends to leave Fox when his contract expires in early 2021, two people who’ve spoken with him said.
The timing of Sean Hannity’s potential departure from Fox News matches up with Trump’s possible exit from the White House if he loses in 2020. Trump TV was an idea that was kicked around by the Trumps when they expected to lose the 2016 election, so it is almost too perfect that Trump TV could put into action if Trump gets booted out of the White House next year.
Trump’s own TV network was dreamed of as a challenger to Fox News. There could be no better way to challenge Fox for their own viewers than to poach their highest rated host. The Fox News dominance of conservative media is close to splintering. Fox can’t afford to lose many more advertisers, and if their pro-Trump hosts bolt, Fox News as we know it could be dead and gone.
Trump death touch is killing everything on the right, potentially including Fox News.
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