Post-election reports show that Republicans spent more than $105 a vote in their losing effort in Pennsylvania’s special congressional election on Tuesday. Analysis of this spending has exposed a massive flaw in the GOP’s campaign strategy for the midterm elections.
The Republican strategy is very dependent on so-called “dark money” which comes from political action committees (PACs) funded by big donors. The Democratic strategy is much more focused on fundraising by and for the candidates themselves. This appears to be the better strategy as the massive amounts of dark money spent by PACs on behalf of Republican Rick Saccone didn’t help as much as anticipated.
This loss was especially shocking to the Republican establishment who knew that the PA 18th district is an extremely gerrymandered district the Republicans were never supposed to lose. In fact it is so gerrymandered that the U.S. Supreme Court said it was illegal and must be changed before the November elections.
While $2.6 million was spent by outside Democratic groups for Lamb, $10.7 million spent by outside Republican groups in support of Saccone.
This chart shows the difference in amounts of money spent by outside groups on behalf of the two campaigns:
Image: CNN, via screen capture
According to CNN, here is a detailed breakdown of where the dark money came from:
On behalf of Rick Saccone:
On behalf of Conor Lamb:
Spending by outside groups is not thought to be a good indicator of which direction an election will go. Simply put, money doesn’t necessarily translate into votes. This is especially true when the donors are anonymous PAC donors from other places. This is a flaw in the Republican “big money” strategy. It doesn’t always work.
“Outside groups can spend any money they want but the question is at the end of the day are voters still open to their messages or whether they’ve already made up their minds,” said Sheila Krumholz, executive director of the Center for Responsive Politics (CRP) “The outside groups are not going to be ones the pulling the lever to cast a vote.”
The outside fundraising and spending of the “dark money” that took place in Pennsylvania’s special election are similar to what is going on throughout the country. This illustrates the differences between the two parties. Democratic contributions have mostly gone to candidates while Republican money mostly goes to outside groups.
If the results on Tuesday are any indication this Republican strategy could foretell a big problem for the GOP in the midterm elections this fall.
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